Content isn’t content. It’s context.

Genre labels put a wildfire report and a local bake sale in the same “News” bucket. This playbook shows media teams how to target the moment instead — scene by scene, brand-safe, without personal data.

What you’ll take away

Why genre labels misfire —
and what it costs your reach

How scene-level context works across sight, sound, and sentiment

Brand safety vs. suitability,
and how to set each

WHY IT MATTERS

Same label. Very different moments.

To stay brand-safe on genre data, you block whole categories — and lose the audiences you actually wanted. Scene-level context tells them apart.

INSIDE THE PLAYBOOK

From blunt categories to the right moment.

Written for media planners, buyers, and brand teams running CTV.

1. The genre problem

Where category-level targeting breaks down on CTV, and why over-blocking quietly shrinks scale.

2. Reading the scene

How multimodal AI understands what’s on screen — visuals, audio, tone, and emotion — in real time.

3. Safe and suitable

Clear definitions, and a framework for deciding what your brand avoids versus where it belongs.

4. Putting it in your plan

Practical steps to activate contextual targeting in your next CTV buy.

Put context in your next media plan.

Download today.

Get the Playbook